CIao!
I'm Ale, the founder and nose behind Narici, a new contemporary Italian perfume brand.
I have worked for 20 years in the cosmetic industry across Europe. Since I returned to Italy three years ago, two things have happened. I set up a small perfume organ in my attic in Milan, working on creating scents in my spare time. I also travelled around the country, meeting growers and distillers of wonderful aromatic materials.
The Narici perfume collection encapsulates that journey. Each fragrance is built around a single-origin Italian ingredient, reimagined in an unexpected way.
I can’t wait to share them with you all.
Perfume is an agricultural act
Big fragrance houses develop captive synthetic molecules to make their perfumes hard to copy. Instead, at Narici, we source, and in some cases, develop bespoke high-impact natural essential oils and absolutes from single-origin Italian ingredients.
Our launch plans are based on the crop calendar, and our supply chain relies on the relationships with farmers and growers. We release a new perfume each month, as different materials are harvested and processed for the upcoming batches. Our releases are often limited because we have to wait for the next crop to make more.
Our Story
Our Story
How did it all start? A social media hit, a return to the motherland and the itch to start a business…
Creative Lab
Creative Lab
We invent our own fragrances in-house. Find out what happens behind the scenes…
The Collection
The Collection
Eight original fragrances, each featuring a single-origin Italian ingredient, with an unexpected twist…
The Packaging
The Packaging
Perfume packaged in a tomato tin? Yes, we can… Find out more about all our packaging here…
