Narici Blog

Resin to believe – Benzoin from Sumatra

Benzoin is a key ingredient in our Matcha accord. We use exclusively the Sumatra variety, selected for its balsamic density and soft depth.

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First UK collab: Narici and Congregation at Greenwich Village, London

Today in London, we join Congregation at the Vinyl Lounge to pair our award-winning Matcha perfume with their immersive, multi-sensory sound experience.

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Narici takes part in Rome’s literary fragrance festival, Aromata 2025 - Narici Milano

Narici takes part in Rome’s literary fragrance festival, Aromata 2025

A celebration of scent, literature, and cultural storytelling—where perfumes become narratives and Rome sets the stage.

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Isola Design Festival Fuorisalone

Fuorisalone 2025 - olfactory interior design by Narici Milano

During Milan Design Week, Narici partnered with Isola Design Group to scent the Basic Village exhibition space, using three fragrances from its launch collection. Founder Alessandro Commisso also hosted a talk with perfume historian Rose Byfleet, exploring the rich history of olfactory interior design — from Renaissance Italy to today’s immersive retail spaces. Is scenting spaces truly a new innovation, or a forgotten tradition? Find out more...

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