Narici Blog

Narici Milano at SEEDS: fragrance, nature and culture

Fuoriorticola 2026 in Milan During Fuoriorticola 2026, Narici Milano joined the third edition of SEEDS at Fondazione Sozzani, a contemporary botanical gathering in Milan exploring the relationship between fragrance, nature, design and independent culture. For us, returning to Fondazione Sozzani so soon after our previous collaboration carried a particular meaning — an invitation that confirmed a shared sensibility and a mutual desire to continue the dialogue between scent and contemporary culture. Narici Milano at Fondazione Sozzani For Narici Milano, participating in SEEDS represented far more than simply showcasing a collection of fragrances. Throughout the weekend, our founder and nose, Alessandro...

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Narici at Milan Design Week 2026: Animale Sociale ft. Casaornella

Narici Milano at Milan Design Week 2026: Animale Sociale ft. Casaornella During Milan Design Week 2026, Narici Milano took part in Casaornella, one of the most distinctive spaces for contemporary design and artistic research in Milan. For the occasion, the Milan-based niche fragrance brand introduced Animale Sociale, a limited-edition scent developed in collaboration with Maria Vittoria Paggini, founder of Casaornella. A project conceived to reflect the relationship between the individual and the collective, between instinct and cultural construction — and to explore how fragrance can become a language in contemporary design. Narici at Casaornella during Milan Design Week Casaornella is...

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Narici at SCENT: a three-day experience between fragrance and nature

From March 27 to 29, Narici takes part in SCENT, a three-day immersive experience dedicated to the relationship between fragrance and nature, presented by Fondazione Sozzani. Hosted in Milan at Via Bovisasca 87, this first edition brings together a selection of some of the most interesting independent perfume brands in Europe, alongside a program of talks, workshops and sensory experiences exploring the cultural and emotional dimensions of scent. Curated by writer and educator Marco Martello, SCENT is conceived as a space where perfumery moves beyond the product and becomes a language—capable of connecting memory, perception and environment. A curated program of...

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Narici and “Soffio di Primavera” at Villa Necchi Campiglio, Milan

This weekend, Narici is part of Soffio di Primavera, the annual event organized by FAI (Fondo Ambiente Italiano) at Villa Necchi Campiglio, one of Milan’s most iconic historic residences. Set within the villa’s garden and interiors, the event celebrates the arrival of spring through flowers, plants, and botanical culture. Visitors can explore a curated selection of nurseries, growers, and artisans, alongside talks, workshops, and installations dedicated to nature and seasonal renewal. A New Fragrance Preview: Earl Grey For this occasion, Narici presents an exclusive preview of its new fragrance: Earl Grey. The scent is built around tea leaves grown on the...

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