This weekend, Narici is part of Soffio di Primavera, the annual event organized by FAI (Fondo Ambiente Italiano) at Villa Necchi Campiglio, one of Milan’s most iconic historic residences.
Set within the villa’s garden and interiors, the event celebrates the arrival of spring through flowers, plants, and botanical culture. Visitors can explore a curated selection of nurseries, growers, and artisans, alongside talks, workshops, and installations dedicated to nature and seasonal renewal.
A New Fragrance Preview: Earl Grey
For this occasion, Narici presents an exclusive preview of its new fragrance: Earl Grey.
The scent is built around tea leaves grown on the shores of Lake Maggiore by the agricultural project Camelia d’Oro. Unlike most tea used in perfumery, these leaves are cultivated locally from Camellia sinensis, adapted over generations to the microclimate of the Verbano area.
This origin plays a fundamental role. The plants descend from historical specimens that have gradually adapted to the lake’s soil, light, and seasonal rhythms, creating what can be defined as a unique local ecotype. Production is limited, entirely manual, and focused on quality rather than volume.
The result is a raw material with a distinctive aromatic profile — more nuanced, more precise — shaped by its environment.
From Plant to Fragrance
The collaboration with Camelia d’Oro is rooted in a shared approach: working closely with raw materials, understanding their transformation, and respecting their origin.
Tea, in particular, is a complex ingredient. Its olfactory character emerges through processing — rolling, oxidation, drying — which transforms fresh, green notes into deeper, more layered accords. This evolution became the starting point for the fragrance.
Rather than beginning with a single note, the composition explores tea as a system: its brightness, its warmth, its structure.
Bringing Tea Home
Alongside the fragrance, visitors can also encounter the plant itself.
During the event, Camellia sinensis plants from Camelia d’Oro are available, offering a rare opportunity to cultivate tea at home. Seeing the plant in its living form — before processing, before transformation — adds another layer to the experience of the fragrance.
On Saturday, Giorgia De Risi, a specialist in camellias and bonsai, will guide visitors through the history of the plant, its cultivation, and the aromatic potential of fresh leaves.
Event Details
Soffio di Primavera
Saturday, March 7 & Sunday, March 8
10:00 AM – 6:00 PM
Villa Necchi Campiglio
During the event:
-
Purchase the new Earl Grey fragrance and receive a camellia plant
-
Purchase a camellia plant and receive a sample of the fragrance
This weekend marks not just the presentation of a new scent, but the beginning of a broader exploration — where cultivation, material, and composition come together in a single narrative.